Agri-Tourism / Agroturismo
Nearly 44 million travelers visit Oregon each year, bringing an estimated 8.3 billion dollars into the economy through the tourism industry1. Agri-tourism is a growing part of this enterprise. Agri-toruism is a part of rural tourism, but occurs in direct relation to private agricultural land and generates supplemental income for the owners2. These activities may include outdoor recreation, educational events, entertainment, hospitality services, on-farm direct sales, or off-farm direct sales3. Vineyards have taken a particularly large role in the Willamette Valley’s agri-tourism, with mapped wine tours, tastings, and vineyard showings. In addition, farms have increased outreach through agri-tourism, providing educational days, bed and breakfasts, farm tours, hay rides, and like activities. Agri-tourism / Agroturismo Translation Needed

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Photo by Frank Miller


1. Oregon Tourism Commission (2007) Travel Oregon. Available at (accessed July 2009).
2. Russell, B. (2003) Agri-tourism Workbook. Available at (accessed July 2009).
3. Oregon Department of Agriculture (2008) Farm Direct Marketing; Specific Ventures. Available at (accessed July 2009).

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